Scoring and tagging

Get to know your customers better, send them better emails

GetResponse introduced scoring and tagging as a part of Marketing Automation to help you get to know your customers and analyse their habits and preferences. When used separately, either tool can help you segment customers or track their activity. But when combined, they enable you to create a perfect customer profile and a truly tailored automation workflow.

Scoring and tagging


With GetResponse subscriber scoring, you can track and rate customer actions and use the insights that you collect to measure the value of your database.

  • Build individual subscriber profiles.

  • Add or subtract points based on user behaviour.

  • Assign any number of points to any selected activity.

  • Apply scores to subscriber profiles using API.

  • Measure opens, clicks, and many other user actions.

  • Use individual customer scores to build personalised automation workflows.

  • Evaluate the value of your subscribers based on their scores.

  • Build reward programs for your most valuable customers.

  • Build early warning systems to help you identify declining customers.

  • Reset customer scores at any time to start over.


GetResponse tagging allows you to add labels to each of your subscribers. Build personalised and relevant communication with your database.

  • Assign an unlimited number of tags to each subscriber.

  • Assign or remove tags based on customer actions.

  • Search and segment tagged contacts to create targeted campaigns.

  • Design automation workflows using tags to trigger specific follow-up actions.

  • Analyse tags of individual customers and track their activity.

  • Assign tags using API.

  • Remove tags manually or automatically based on criteria you choose.

  • Clear tags at any time to start over.

  • Use tagging to create a one-to-one brand experience.

Only 11.80% of marketers use lead scoring. You should definitely be one of them – with user tags and user score, you can send highly targeted emails.

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