Marketing Automation is based on intuitive if-then logic.
IF certain conditions exist
Filter, define or limit
THEN take a specific action
GetResponse Marketing Automation searches your marketing list to find the condition you specify and take a certain action. Communicate with your audience with even greater precision using a tool called filters.
Here’s a quick rundown of your options for defining conditions, actions, and filters.
GetResponse Marketing Automation makes setting conditions as easy as point and click. Here are the conditions you can use to define your target:
Use scoring to define the group of subscribers that you want to address by their score value.
You can narrow your search to those who subscribed to a certain campaign or used a certain sign-up method.
Set this condition to find those who opened an email – one specific message or any message.
Message link clicked
Use this condition to find those who clicked a specific link. Optionally, set a time limit on when they clicked the link.
Set this condition to find subscribers you’ve tagged in the past.
Follow-up with your customers and use this condition to engage with them immediately following a completed purchase.
Track if an online basket has been abandoned and encourage a completed purchase.
Learn if a subscriber has visited a specific URL and keep track of their interests.
Use this condition to target specific message recipients with a chosen action or filter.
Custom field changed
Trigger an action when you or your contacts update a given custom field.
Let your contacts know you are thinking of them on any of their special days. React to subscriber birthdays, subscription anniversaries, purchase dates and more. Reach out before, after, or on the exact day.
Added to pipeline
Set this condition to track when a deal has been added to a specific pipeline and automate some conversion activities.
Now that you’ve used conditions to find specific subscribers, it’s time to take an action:
This action sends a specific email to the subscribers you targeted.
This action adds or subtracts a specified number of points to or from the scoring of the targeted subscribers.
This action tags the targeted subscribers with a specified tag value.
This action allows you to move your contacts from one campaign to another as a result of interactions with your workflow.
Copy your contacts from any chosen campaign based on your subscribers' preferences and actions.
Assign or remove custom fields to subscriber profiles.
Use this action to define the amount of time to wait before taking the action. Example: for condition-open, wait two days before sending the specified email.
Copy to workflow
Copy to workflow lets you add your contacts to another active workflow. This means that your contacts can complete more than one workflow at a time.
Move to workflow
Use Move to workflow to remove your contacts from one workflow and add them to another.
Automatically remove contacts from a campaign, workflow, or your entire account.
Add to pipeline
Add sales-ready contacts to your CRM pipeline automatically and convert those deals into customers.
Delete from stage
Remove CRM deals from a specific stage if they should no longer be present in the pipeline.
Move to stage
Automatically move deals between pipeline stages based on their behavior or activity.
Want to sharpen your targeting even further? Use filters to narrow the group of subscribers that you want to talk to.
Use this filter to limit the segment to a specified range. For example, you could find the first 50 subscribers who open the message.
Set this filter to define the number of subscribers who receive the action. Example: send a gift certificate to 10 subscribers only.
Use this filter to target specific subscribers in your workflow. You can create dynamic and workflow-specific segments based on subscriber data.
The Campaign filter allows you to target specific subscribers in your workflow based on the campaign they are in.
Fine-tune your marketing and sales messaging by filtering CRM deals based on their presence, or lack thereof, in a specific pipeline stage.
Use this list for quick reference. For ideas on how to design and implement GetResponse Marketing Automation for your business, download our Planning and Implementation Guide.