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Abandoned Basket Campaigns



Every day, two thirds of online shoppers fall short of completing their online purchase.

That's too many potential customers lost, and far too much in unclaimed revenue.

Basket abandonment email campaigns could be exactly what you need to win back your lost revenue.

Shopping basket recovery

With GetResponse Marketing Automation you can easily engage with those who haven’t finished their online purchase. Reach out with targeted messages to basket abandoners.

Set any time frame to determine
when the basket is abandoned.

Assign tags to inactive shoppers or move
those contacts to a different retention campaign.

Subtract scoring points from those
who don’t buy anything for a long time.

Assign tags to inactive shoppers or move
those contacts to a different retention campaign.

Choose from a variety of conditions, actions and filters to increase the effectiveness of your retention campaigns.

How does it work?

We start timing once the first product is placed in the online shopping cart,
and if it remains there after a specified time period, the cart is registered as abandoned.

Use our powerful ecommerce integrations to connect your shop to GetResponse and start reclaiming your revenue.

Encourage customers to return to their cart and complete their purchase with time-saving automation templates and fully customized reminder messages. Top it off with product recommendations that can entice your customers to add to their carts while completing their purchases.

E-commerce customers who receive multiple abandoned-cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow-up email. (Source: Experian, 2016)

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