Get your list organized, always send to the right people
Use advanced search tools to organize your contacts into subgroups and segments. Then send personalized emails they love to open – and increase engagement and conversions.
Even if you're new to segmentation, you can quickly create custom contact segments based on countless condition combinations like:
Isolate groups with one condition, or mix many to send custom offers to everyone. The scenarios you can create are limitless.
Use one simple screen to isolate specific contacts, then view and modify their details.
The advanced search panel helps you create tightly focused groups of contacts and address them with a dedicated and engaging offer tailored to their needs and profile.
Browse search criteria available in the Search Contacts panel.
As you refine your search, you can immediately view the total results on the counter. When you’re happy with your segment, select 'Show contacts' to continue and apply more actions to the contacts in the search you defined.
Through your Search Contacts panel, you’ll also be able to:
View subscribers’ details at a glance: autoresponder sequence day, subscription source, subscriber status, and subscriber type. Browse contacts that are unsubscribed, blacklisted, removed, unconfirmed, or undelivered. Or select only valid subscribers — all with just a click.
29% of marketers use basic segmentation as a form of list management. They use 2-5 criteria for targeting, e.g. demographics, category of interest (B2C), industry or role (B2B).
Email list segmentation is key to delivering the right, personalised content to the right recipient. Yet 50.4% of email marketers don’t segment their email list at all.