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99% Email Deliverability1

Get your emails in the right hands

1 Scored independently by Return Path, a third-party company.

Permission Is Key

We strongly advocate permission-based email marketing because a "spam-free zone" is a crucial ingredient for achieving top email deliverability. That’s why we’ve created more than just an anti-spam policy; we’ve created an anti-spam culture.

Our anti-abuse department monitors accounts and takes appropriate action on specific threats. These actions start with sending warnings and even closing accounts when necessary. But our most important action is education. We spread marketing knowledge, email etiquette and best practices with our blog, newsletters and free user guides.

Feedback Loops and Whitelists

Our goal is to make sure your emails get through to your customers' inboxes. So we automatically remove subscribers who mark your email as spam, to protect your reputation and ensure future deliveries.

Since 1998, GetResponse has participated in feedback loops to nurture close relationships with all major internet service providers (ISP), including:

AoL, Outlook, Yahoo, Synacor, Fastmail, Time Warner Cable, SilverSky, Comcast, Bluetie, Cox, Rackspace, Tucows,, Yandex,, Zoho, Seznam.

Aol. Time Warner Cable Yandex SilverSky FastMail terra ZOHO rackspace synacor
tucows Yahoo! COX Comcast

As a result, GetResponse is whitelisted by all major ISPs, and our emails receive priority handling.

Automatic List Hygiene

We process opt-out requests and bounces instantly to keep your email marketing list free of deliverability problems. This improves your reputation as a sender, ensures CAN-SPAM compliance and increases inbox placement rates.We automatically add list-unsubscribe headers that work with the built-in unsubscribe features of major email service providers like Gmail.

World-Class Email Delivery

Our goal is to provide the best possible email deliverability. And because deliverability is a moving target, we team with industry leaders like Return Path, Litmus, Port 25, SpamHaus and SpamAssassin to lock in the best in email delivery technology.

Industry Proactivity

GetResponse is a reputable member of all major email industry organisations, including those listed below. We actively participate in helping formulate email best practices and standards, so our customers can benefit from better delivery rates.Messaging Anti-Abuse Working Group (MAAWG) is one of the largest global organisations working against all forms of messaging abuse. MAAWG fights spam, phishing, denial of service (DoS) attacks, mobile spam and other forms of email abuse. The organisation has a global membership representing more than one billion mailboxes.The Email Experience Council (EEC) is a global professional organisation that advocates email marketing, emphasising its return on investment (ROI).The Online Trust Alliance (OTA) is an industry group supported globally by over 100 organisations. It promotes innovations that protect internet users and enhance online trust.The Email Sender and Provider Coalition (ESPC) is a group of industry leaders working together to solve spam and deliverability problems through legislative advocacy, technological development, and industry standards.


We use authentications to prevent your emails from being misjudged and blocked by spam filters. The GetResponse platform supports Sender Policy Framework (SPF) and signing messages with DomainKeys Identified Mail (DKIM).A Sender Policy Framework (SPF) record is a type of Domain Name Service (DNS) record that identifies mail servers that have permission to send emails on behalf of your domain.DomainKeys Identified Mail (DKIM) is a method of identifying senders associated with a message domain and its reputation. It evaluates whether to trust the message for delivery or not.

Double opt-in increases your email marketing statistics and results in better email deliverability.

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