Segment your contacts into similar groups to maximise the relevance and targeting of your email campaigns.
One size does not fit all. GetResponse advanced tools enable you to divide your contacts into separate or overlapping subgroups and segments.
All of which helps you get more engagement and lets your contacts feel unique and important.
Even if you're new to segmentation, GetResponse allows you to quickly and effortlessly create groups based on countless combinations of conditions such as:
Isolate groups based on one condition or mix many conditions to reach every group of subscribers with custom-made offers. The number of scenarios you can use is limitless.
Use one simple screen to isolate specific subscribers, then view and modify their details.
The advanced search panel will help you create tightly focused groups of contacts and address them with a dedicated and engaging offer tailored to their needs and profile.
Browse search criteria available in the Search Contacts panel.
As you refine your search, you can immediately view the total results on the counter. When you’re happy with your segment, select “Show contacts" to continue and apply more actions to the contacts in the search you defined.
Through your Search Contacts panel, you’ll also be able to:
View subscribers’ details at a glance: autoresponder sequence day, subscription source, subscriber status, and subscriber type. Browse contacts that are unsubscribed, blacklisted, removed, unconfirmed, or undelivered. Or select only valid subscribers — all with just a click.
29% of marketers use basic segmentation as form of list management. They use 2-5 criteria for targeting, e.g. demographics, category of interest (B2C), industry, or role (B2B).
Email list segmentation is key to delivering the right, personalized content to the right recipient. Yet 50.4% of email marketers don’t segment their email list at all.