Determine the best time for sending out mailings by analysing when your subscribers open or click – hour by hour and day by day. Then, maximise responsiveness by segmenting subscribers by their time preferences for future delivery.
Group your subscribers with a single click based on their engagement (opens and clicks) so you can optimise the relevance of your campaigns. You can even identify inactive mailings (e.g. not opened), and send them perfectly matched offers they can't resist.
View side-by-side performance results for two messages to reach a better understanding of their strong and weak points. Compare opens, clicks, unsubscribed and conversions to see which message is more effective and to fine-tune future campaigns.
Calculate real email ROI using reliable data on completed transactions, subscriptions, downloads, and many other actions originated by email links. All it takes is a tiny tracking code installed on your website to analyse email success.
Now you can quickly compare all autoresponder messages statistics, displayed on easy-to-read graphs. Quickly identify weak points and tweak individual messages for better performance and better results.
Schedule reports delivery right into your mailbox: straight away, a week later, or however suits you best. View the campaign results on easy-to-read, interactive charts from overall results, to detailed bounces analysis.
The new metrics show how your recipients are viewing your emails, whether with Yahoo, iPhone, Outlook, or Gmail. Compare desktop vs. mobile clients, or view details for particular email clients and browsers and optimise your email for your audience's reading preferences.