Collect automatically validated data about your audience. Then create advanced profiles of your subscribers: demographics, geo-location, habits, preferences and personal info. Store the information in your account and use it for maximum personalization and razor-sharp email targeting.
Now it’s easier than ever to ask for details and preferences. Just add custom fields to your web forms and surveys. Then analyze your audience by creating advanced search criteria or by browsing individual subscribers and their complete profiles.
Joanna, discover new events in Seattle!
Hope you will be able to join us next month for our Summer Running Bootcamps Seattle.
Browse sessions in Seattle and sign up today!
Custom field merge tags sound like rocket science, but they’re a piece of cake. They can produce massive results by adding a personal touch to the subject line and email copy to show your audience that you think of them as individuals.
The more custom fields you collect, the more accurate your targeting can be. Segment your audience by age, gender, location, or any other criteria. Customize your content to match their interests and needs. Then watch engagement grow.
With pre-defined custom fields types and formats, you can ask your subscribers anything and store the answers in a neat, convenient database. And with automated data validation for pre-defined custom fields, your subscriber profiles will include records in correct, ready-to-use formats.
Use GetResponse’s wide selection of pre-defined custom fields to save time and unify your data. Or create custom fields based on available types and formats.
Use advanced custom fields to get more information about your subscribers. 14% of marketers use segmentation, and also automated rule-based personalization for different audiences.