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Abandoned Basket



Every day, two thirds of online shoppers fall short of completing their online purchase.

That's too many potential customers lost, and far too much in unclaimed revenue.

Basket abandonment email campaigns could be exactly what you need to win back your lost revenue.

Shopping basket recovery

With GetResponse Marketing Automation you can easily engage with those who haven’t finished their online purchase. Reach out with targeted messages to basket abandoners.

Set any time frame to determine
when the basket is abandoned.

Assign tags to inactive shoppers or move
those contacts to a different retention campaign.

Subtract scoring points from those
who don’t buy anything for a long time.

Assign tags to inactive shoppers or move
those contacts to a different retention campaign.

Choose from a variety of conditions, actions and filters to increase the effectiveness of your retention campaigns.

How does it work?

GetResponse Marketing Automation starts timing once the first product is placed in the online shopping basket, and if it remains there after a specified time period, the basket is registered as abandoned. Use our API integration, or just copy and paste our JavaScript code to your website and start your first abandonment campaign today!

When using the basket abandonment API integration you’ll be able to discern:

  • Shopping basket id

  • Subscriber id

  • Shop id

  • Basket URL

More than simply timing when someone hasn’t completed their purchase, you can use Marketing Automation features through API or JavaScript implementation to track visitors to specific URLs, confirm successful purchases, and establish whether specific goals are being reached.

Read more about basket abandonment

Ecommerce customers who received multiple abandoned cart emails are 2.4 times more likely to complete the purchase than those who receive only one follow-up email. (Source: Experian, 2016)

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