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A/B Testing

Get it right & get more – more opens, clicks and sales

Which subject line gets the most opens? Which call-to-action gets the most clicks?
Easily test, analyse and tweak your emails for peak performance.

Intuitive setup

Split tests are integrated into the email settings stage and ready to set up with a few simple clicks. It’s practically automatic.

Anything can be tested

Content, subject line, from field, time of day, day of week – create up to 5 combinations of these elements to find the best strategy.

Dividing recipients

Evenly splitting up your list into testing segments has never been easier. You can split test with up to 50% of your subscribers – all defined with a handy slider.

Results on the spot

Just go to your newsletter list to access detailed metrics for clicks, opens and performance differences between versions.

Email A/B testing is a key email marketing optimisation technique. 27.1% of marketers say they test their subject lines.

Email split testing is fundamental to email marketing optimisation. Yet 51% of email marketers don’t proactively test and optimise their emails at all.

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