Split tests are integrated into the email settings stage and ready to set up with a few simple clicks. It’s practically automatic.
Content, subject line, from field, time of day, day of week – create up to 5 combinations of these elements to find the best strategy.
Evenly splitting up your list into testing segments has never been easier. You can split test with up to 50% of your subscribers – all defined with a handy slider.
Just go to your newsletter list to access detailed metrics for clicks, opens and performance differences between versions.
Email A/B testing is a key email marketing optimisation technique. 27.1% of marketers say they test their subject lines.
Email split testing is fundamental to email marketing optimisation. Yet 51% of email marketers don’t proactively test and optimise their emails at all.