Analytics and Optimisation
Test, analyse, and optimise - for better results.
What does your audience really want? What pushes their buttons - and gets them clicking on yours? The only way to know is to test and track their activity. In real time. Get a big picture view and drill down into opens, CTR, goals, mobile views and OS reports, subscriptions and geolocation data. You can also split test and compare newsletters, landing pages and web forms - and make your next move based on rich data. So you'll know if your campaigns really hit the spot.